Souq LabECN 511 · Executive Lab

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Economics Playground

One water company, one market. Move a setting and watch shoppers, sales and profit respond, using the same formulas as the live game.

Market settings

Government policy

What happens

At SAR 12.00 shoppers want 600 bottles. You planned 600, so you sell 600. Revenue SAR 7,200.00, total cost SAR 6,300.00, profit SAR 900.00.

Demand

600 bottles

Sales

600 bottles

Revenue

SAR 7,200.00

Operating profit

SAR 900.00

Shopper benefit (estimate)

SAR 1,800.00

Half of units sold × (SAR 18.00 − price): roughly how much shoppers value the water above what they pay.

Try this next

Supply matches demand at this price.

Save this as “before”, switch to the other market type and change the price. What moves more: sales or profit?

Demand at each price

At SAR 8.00 shoppers want 999 bottles; at SAR 18.00 they want 120. The marker shows your price of SAR 12.00.

Demand at each price: data table
Price (SAR)Demand (bottles)Sales (bottles)
8.00999600
8.50950600
9.00900600
9.50849600
10.00800600
10.50750600
11.00699600
11.50650600
12.00600600
12.50549549
13.00500500
13.50450450
14.00399399
14.50350350
15.00300300
15.50249249
16.00200200
16.50150150
17.00120120
17.50120120
18.00120120

Revenue and operating profit at each price

With your current supply and costs, profit is highest at SAR 12.00 (SAR 900.00). That is one answer for these settings, not the only good choice.

Revenue and operating profit at each price: data table
Price (SAR)RevenueOperating profit
8.00SAR 4,800.00SAR -1,500.00
8.50SAR 5,100.00SAR -1,200.00
9.00SAR 5,400.00SAR -900.00
9.50SAR 5,700.00SAR -600.00
10.00SAR 6,000.00SAR -300.00
10.50SAR 6,300.00SAR 0.00
11.00SAR 6,600.00SAR 300.00
11.50SAR 6,900.00SAR 600.00
12.00SAR 7,200.00SAR 900.00
12.50SAR 6,862.50SAR 562.50
13.00SAR 6,500.00SAR 200.00
13.50SAR 6,075.00SAR -225.00
14.00SAR 5,586.00SAR -714.00
14.50SAR 5,075.00SAR -1,225.00
15.00SAR 4,500.00SAR -1,800.00
15.50SAR 3,859.50SAR -2,440.50
16.00SAR 3,200.00SAR -3,100.00
16.50SAR 2,475.00SAR -3,825.00
17.00SAR 2,040.00SAR -4,260.00
17.50SAR 2,100.00SAR -4,200.00
18.00SAR 2,160.00SAR -4,140.00

Cost breakdown

Costs, subsidy and operating profit
ItemAmount
Revenue (600 sold)SAR 7,200.00
Fixed costsSAR 2,700.00
Variable costs (600 × SAR 6.00)SAR 3,600.00
Total costSAR 6,300.00
Subsidy receivedSAR 0.00
Operating profitSAR 900.00